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Institute of Housing Technologies®
26 Pinecrest Plaza #165
Southern Pines, NC 28387

Improving the Real Estate Information Network
  • Professional Job Description
Several of the nation’s largest insurance companies have started teaching classes on measuring residential square footage. Inaccurate square footage information costs the insurance industry millions ever year. €œSize€ or square footage actually influences many industries.

Most insurance providers depend on the square footage data reported within MLS, rather than the frequently inaccurate public records available from the local assessor'€™s office.

The insurance industry understands all too well the significance of size or square footage on the valuation of all real property. The real estate and appraisal industries also know this problem exists yet, at least for now, there is no plan in place to improve the real estate information network. 
In every home, size has an influence on value. The very foundation of all property comparison and valuation begins with one simple number; the home's square footage. Change that number and you change the value. The very simple, yet extremely powerful phrase "price-per-square-foot" is known to every agent, appraiser, adjuster, assessor, and every home buyer and seller. The real estate industry is very comfortable pricing homes using this seemingly magical formula, price-per-square-foot. However, when the questions about how to measure and calculate this number arise, there is a mysterious silence. No nationally approved or mandated measurement standard (in the real estate or appraisal industries) has been established in the last century. There have previously been no detailed books, no classes, and a complete absence of education on this important topic. Size or square footage provides the "currency of real estate" and until the price-per-square-foot formula disappears from the real estate business, consumers have the right to know the one true size of their home. Indeed, size matters! 
The World of Residential Square Footage
Size Matters!
How Much Do You Know About Square Footage Quiz
Commercial Measurement Standards - 7

Residential Measurement Standards - 2

By: Thomas J. Inserra

Online Ed is a national leader in real estate and appraisal education. Online Ed is now offering three courses created by the Institute of Housing Technologies. Visit www.onlineed.com for more information. Courses listed under Professional Development.
What every agent needs to know about the new appraisal process. The rules have changed! Today's brokers must help their clients more than ever. Realtors must be involved in and knowledgeable about the total loan process (including the appraisal). "Timing" and lender/appraiser etiquette may make the difference between a "lost" or a "closed" sale. Discover how to handle low appraisals and learn how to "act" and not "react" to the news of a low appraisal. Course comes with a full money-back guarantee. You will learn something new that just might save you a sale or two in the future. Look at what makes a good "comp" and how appraisers view square footage. Uncover the most powerful line in the appraisal report - the Power Line. At your next office meeting, sign up for All About Low Appraisals & the New Appraisal Process. Your clients will be glad you did! Courses offered through the Digital Chalk online learning network.
For more info on each topic, click below
New classes for agents and brokers designed to help you keep pace with all the changes happening within the appraisal process. Learn the importance of the MLS and accurate information in home buying and selling, and in mortgage lending. Current information that will make you better at your job. Information for today's marketplace.  
In a survey of 200 residential agents and appraisers (who said they used the ANSI® Method for measuring square footage), 173 answered NO to ALL of the following questions:

Have you read any part of this “standard” within the last year?

Do you own a copy?

Do you disclose that you use this method to your clients?

Have you discussed this method with any other agents or appraiser, or in any continuing education class in the last year? 

Has any other broker, appraiser, or lender questioned your sketch or square footage total within the last year?

New online course that will teach you the inside stuff on the public records system and the square footage information that is pricing America's real estate. The square footage errors in tax records will shock you. Red flags should be flying high over the entire home valuation system, AVM's (and many CMA's) depend on the information published in public records, which is then applied to the all-powerful price-per-square-foot formula used to price real estate across the country. It's a system in danger of over and under pricing homes. Discover more about the tax assessor's role in the home valuation system and why the role of the MLS has dramatically changed over the last decade. Agents and appraisers will find this course enlightening and alarming. Anyone who prices homes for others should 
take this course. Guaranteed satisfaction! 
How to Sign Up For The Courses

New Visitors

1. Follow this link to Digital Chalk learning system (or purchase through the How to Measure a House website). 

2. On the right side of the screen, click on “Create Account” to register. It’s free and will only asks for your name and e-mail address, and then asks you to create your personal password. The address, phone number, and company name are optional, just click “Next” to move forward. 

3. Type the letters you see in the “Captcha” live person verification system and then click under the blue box to agree to the terms of use for the Digital Chalk Learning Management System. Click Submit. 

You will receive an account creation confirmation screen; click the Continue button to login to your new account using your email address as your ID and the password you entered during account creation.

You can view the course for a full 30 days, as many times as you want. There are no required exams **.
The first of its kind - Home Measurement Specialist. For those practitioners who provide square footage details for others. Based on the ANSI® Measurement Standard, the most in-dept program ever created on the subject of measuring a single-family dwelling and the influence of square footage on the home valuation process. 
1. Home Measurement Basics & 
2. Inside the New Appraisal Process
Articles
Measurement STANDARDS
Education to Improve the Industry 

Our Goal for 2012 is to educate 100,000 people about the power of "price-per-square-foot" 
How do you measure/count stairs as square footage?On all levels, always
One level only
The highest level only - count floored finished space
Always by the ANSI® standard
Realtors - do you use the square footage details from public records when creating a CMA?Yes, always
Yes, unless the house was listed in MLS before
No, we always ask the owner for a previous appraisal
No, we always have the house measured prior to the CMA
Follow the directions below 
New book about the relationship between agents and square footage that will make you question your concept of "price-per-square-foot." 
$14.95 & PDF Version $8.95
Core Course $199.00 - Course #2 - $99.00
Two Courses and Two Exams
Available Exclusively at
OnLine Ed.com
All About ANSI® & Measuring Residential Square Footage (Appraisers or Realtor's Edition). Both courses are based on the ANSI® measurement standard and are the most comprehensive classes ever created on measuring residential square footage. Over 300 slides with additional examples and exercises. Created for those who truly want to learn the "art" of measuring single-family homes. This course includes a voluntary practice exam with over 300 questions. Each class was created for real estate professionals who provide square footage information for others. Reduce liability and increase your accuracy. The first of its kind, the most complete course on creating, calculating, and communicating residential square footage ever assembled. Professional education you can learn today and use tomorrow. 100% money-back guarantee. New licensee or seasoned veteran, you will learn something new. Courses through Digital Chalk.

Online course not approved for CE credit at this time. The condensed classroom version of this course has been approved for 4 hours appraisal CE credit in Arizona, California, Hawaii, Idaho, Mississippi, New Jersey, South Carolina, Washington, and Wisconsin. Others pending approval.     
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Size Matters. 45 minute Webinar on the power of price-per-square-foot. For Realtors®
Institute of Housing Technologies
Improving The Real Estate Information Network
Realsville, USA
One Class Every Agent and Appraiser Needs...
New book about measuring single-family homes that teaches the "art" of measuring square footage, based on the ANSI® measurement standard. Learn how to measure stairs and the sloped spaces beneath, rooms with sloped ceilings, dormers, garages, bonus rooms, enclosed porches, and much more. Discover "how" and "why" size influences the valuation and comparison of all residential dwellings.  
$27.95
Two books in one

How to Measure a House, plus, the Professional's Real Estate Dictionary. This custom hardcover edition is a resource guide every real estate office should have. Look up any real estate terminology, and answer any questions about residential square footage. Excellent information source for agents and consumers. Sold separately at $27.95 and $19.95, buy both in one book for only $36.95. 
In today's real estate market, low appraisals are just a fact of the business. However, they don't have to kill your deal. Learn how to turn low appraisals into closed sales. Real life examples of low appraisals and how they could have been handled more efficiently. In Realsville, USA the appraisal and underwriting processes are turning the home-buying process upside down. It's a new dance step that every Realtor needs to learn. Don't get left in the corner alone; dance to a new tune, all the way to the closing line.  
The “New Appraisal” industry is changing at a frightening pace, as computerized valuation products take a larger slice of the home valuation market. As consumers learn to trust these “technology-based” computer services, local appraisers (and agents) are becoming less important. The "Golden Rule" is alive and well in mortgage lending. The one with the gold makes all the rules. Consumer protection has reached a new all-time low. Explore the new definition of a “quality” appraisal and how underwriting rules have totally changed, keeping many qualified borrowers away from home-ownership. And, how Realtors® are now providing the value opinions (for a fee) in Short Sales flooding the market. It’s a new day in the world of residential appraising.  
$24.95
Low Appraisals - the New Real Estate Crisis
Online course
Low appraisals are a problem that will continue to grow. And, as these low sale prices are turned into MLS and become the comps of tomorrow, a domino effect is rolling out of control. Learn how to stop this current trend and turn low appraisals into closed sales. A better understanding of this topic will increase your income. 
Available Exclusively at
OnLine Ed.com
$19.95
The most information on measuring residential square footage, available from any source. 
Low Appraisals

PDF Power Point Presentation
$19.95  
266 Pages 
Send request to:
sizematters@charter.net
Offered through the Institute of Housing Technologies & the Digital Chalk Learning Management System
Home Measurement Specialist
Professional Certification
Real Estate Office Manual - Answer Every Square Footage Question and Look Up Any Definition
How much are low appraisals affecting your contracts?10-20%
25-40%
Over 40%
Not at All
Low Appraisls