The Critical Role of the REALTOR® 190 Duties

Here is a list of nearly 200 typical actions, research steps, procedures, processes and review stages undertaken in a successful residential real estate transaction that are normally provided by a FULL SERVICE REALTOR® and Brokerage in return for their sales commission. Depending on the nature of the transaction some may take minutes, some hours, and some even days to complete; while some may not be needed at all, depending on the transaction. As with most things in the real estate industry, “it depends.” More importantly, they reflect the level of skill, knowledge, and attention to detail required in today’s real estate transactions, which underscores the importance of having help and guidance from someone who fully understands the process, your professional REALTOR®. And, never forget that REALTORS® are pledged to uphold the stringent, enforceable tenets of the REALTOR® Code of Ethics in their professional dealings with the public and their peers. Not every real estate licensee holds a REALTOR® membership. Make sure yours does. Especially in today’s ever-changing real estate environment, its never been more important to use the services of a real estate professional – a Realtor®.

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  1. Prepare MLS Profile Sheet – Agent’s is responsible for “Quality Control” and accuracy of listing data
  2. Enter property data from Profile Sheet into the MLS database
  3. Proofread MLS database listing for accuracy
  4. Include proper placement in mapping function
  5. Add property to the company’s “Active Listing” list
  6. Add Property information and photos into company’s websites
  7. Add Property information and photos to personal real estate websites
  8. Add property information and photos to all real estate website provided by the publications you market and advertise with
  9. Provide sellers with a signed copy of the Listing Agreement and MLS Profile Data Sheet Form within 48-hours
  10. Discuss with homeowners the possibility of virtual tours or streaming audio/video presentations

As you can see from this article the level of skill, knowledge, attention to details and energy required in a normal residential real estate transaction is staggering, and there are probably an additional 100 –200 additional steps, requirements, and procedures, etc. not covered in this list. The thought that REALTORS® don’t work extremely hard for their commission is ludicrous. REALTORS® ensure the entire real estate process goes smoothly, handling every detail needed to selling your home. So the next time you hear a radio commercial telling you “ You Can Sell it Yourself” or that you pay “a REALTOR® $10,000 for one days work” Nothing could be farther from the truth.”

Please feel free to send us items you think could be added to the list. Each transaction is different and agents are often asked to do some unusual jobs. Please send to sizematters@charter.net .

This article was provided by the Ashville Board of Realtors®
http://www.abr-nc.com/home-mainmenu-1/1-rotator/168-the-critical-role-of-the-realtor